We don’t know about you, but the sunshine today–after the last few weeks of impending Snowpocalpse II weather– has us feeling just like this:
Bring on Spring!
Fortunately, the bad weather held off long enough for our IAAS 2015 students to have class. Our intrepid intern, Brittany Tooker reports:
This week we were fortunate enough to have Adam Albrecht, Executive Creative Director of Moxie, as our guest speaker. Adam spoke on the creative process, explaining that “the creative team acts as a thesaurus, taking a single compelling idea and spinning it to make it interesting.” He also gave us his definition of good creative work: “ideas and executions that make me jealous.” A huge thank you to 22Squared for sponsoring our meal tonight.
- FOR MEMBERS ONLY: It’s not you, it’s your metrics… Log in to the 4A’s national site and pick up this Guide to Choosing the Best Metrics for Campaign measurement.
- BUSINESS INSIGHT: Another members only goody– check out BLAST from the 4A’s Research Services, a database that tracks local ad spending.
- GET THE TISSUE: Comcast’s commercial pulls your heart strings as the top pick in Adweek’s Top 5 of the Week