812 Lambert Drive NE
Atlanta, GA 30324-0000
This year’s client | Holiday Inn Express
The 4A’s Atlanta Institute of Advanced Advertising Studies (IAAS) is the perfect vehicle for your next generation of advertising leaders to learn the ins and outs of:
- The digital space, including mobile
- Positioning and branding
- Strategy and planning
- Team building
- Creative development
- The media landscape
- Public relations
- Campaign metrics
- Presentation skills.
Best of all, students develop their skills by working on an actual client assignment in a team environment. This year’s client Holiday Inn Express. The faculty, judges and mentors, recruited from leading agencies, are all seasoned veterans from their organizations.
The course runs from January 10 – March 21, 2017, culminating with individual “agency” presentations to representatives from Holiday Inn Express in a quest to “win” the business. In late March, the students will be recognized and the winning team announced at a graduation celebration.
All sessions will be held at the Creative Circus. Classes begin at 6 PM and conclude at 9 PM.
The registration deadline for the 4A’s Atlanta Institute of Advanced Advertising Studies is Tuesday, January 3, 2017.