With the whole “Deflate-gate” controversy resolved:
we’re here to bring you another (slightly late) Friday Recap!
First we want know, did you get your “partttay” on at Bellwoods Thursday to celebrate Norm’s induction into The One Club’s Educator Hall of Fame? The Atlanta Council wants to send one last hearty “CONGRATULATIONS!” to Norman for an honor that was very well deserved!
Our 2015 IAAS class met with their client, Moe’s, this week and here’s what Brittany had to share:
This week we were off and running with an awesome brand challenge presentation from our client Moe’s Southwest Grill.
We were fortunate to have Steve Swanson, EVP of Client Management at Moxie, along with two members of the Moe’s creative team, Brandon Friedman and Lauren Barash, as our guest speakers. The teams were given an overview of the Atlanta based fast-casual restaurant along with insights into the challenges that the brand and category are currently facing.
Then the teams were given the full brief, from overall communication goals to budget and campaign duration constraints. A special thanks to Moxie, our awesome food sponsor for this who made sure we got the full Moe’s experience and catered the briefing with a variety of Moes’ fresh, made-to-order Southwest fare.
Next week the teams will be researching and conducting focus groups to better understand how the brand is currently being perceived.
Finally, some links to see you off:
- REMINDER: The 4A’s National Data Summit is Tuesday, Feb 3rd. Can’t attend? Follow the conversation on Twitter via #4AsData.
- FOR A LAUGH: Printable Superbowl Commercial Bingo Card via AboveAverage.com because beer + commercials + bingo = super Win!
- ENGAGE: Live tweeting superbowl commercials tomorrow? Tweet us @4AsAtlanta using hashtag #myfav and we’ll share the top favorites next week!